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Double Eleven Shopping Carnival

Nov. 11, 2019

Double Eleven Shopping Carnival refers to the online promotion day of November 11th each year. It originated from the online promotion held by Taobao Mall (Tmall) on November 11, 2009. At the time, the number of participating businesses and promotion efforts were limited, but the turnover far exceeded the expected effect, so November 11 became a fixed date for Tmall to hold a large-scale promotion. Double Eleven has become an annual event in China's e-commerce industry and has gradually affected the international e-commerce industry.


On November 11, 2019, the 2019 Double Eleven Shopping Carnival officially began. Tmall double 11 opening 14 seconds sales broke 1 billion; 1 minute 36 seconds turnover broke 10 billion. 17 points 06, the turnover exceeded RMB 57.1 billion, exceeding the double 11 full-day turnover in 2014.


In fact, the double eleven is also the Singles Day. Singles Day is an entertaining festival that is popular among young people to celebrate that they are still singles (the "single bachelor" means "single"). On November 11th, Singles Day, from the date of this day, there are four Arabic numerals "1" shaped like four smooth sticks.


The bachelor has a single meaning in Chinese, so the Singles Day is an alternative holiday for singles. This day is called "One's Day". The Singles Day was born on the campus and spread through the Internet and other media, gradually forming a Singles culture. Nowadays, more and more people are getting married on Singles Day. At the same time, it is also a period of discounts for major businesses on the grounds of stripping.

Double Eleven Shopping Carnival

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